The English Football League Championship got underway at the weekend. There were plenty of great sights, including late goals as well as drama. One thing many people didn’t expect to see though was a combi boiler. Surprisingly there was one at a game as a mascot. A combi boiler is an interesting football mascot to say the least.
Colin the Combi is the brand new mascot of West Bromwich Albion FC. The boiler, complete with arms, legs and a cap, strolled out onto the pitch during the game against Bolton and showed some surprising dance moves. The crowd reacted with a mixture of confusion and amazement. Social media instantly lit up and the buzz spread around the world. There are countless hilarious comments.
Sponsorship
Brand awareness
Within the boiler industry, Ideal is already a household name. They manufacture a wide range of high-quality models, offering different styles of boilers at various price points. The sponsorship deal with West Bromwich Albion aims to boost this even further. However, the response to Colin the Combi is beyond what anyone could have imagined. Consumer brand awareness hit a new high and the company has effectively engaged with a global audience.
Things to come?
There could be some really exciting things in store for the future in the relationship between Ideal and WBA. Colin already has Twitter and Instagram accounts, meaning fans could expect even more engagement in the future.
One thing WBA fans can be comfortable with is that Colin’s arrival does not mean the end for long-standing mascot Baggie Bird. He remains the club’s official mascot and will, therefore, be making appearances over the season. All the same, a combi boiler is an interesting football mascot.
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